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Each time I encounter an inspiring story, I take the time to share it for two important reasons. First, as means to learn or “benchmark” from it. This type of story sharing can give us astonishing awareness into taking action and experiencing something that we may never have heard about; and secondly, that we may be inspired in return. This can motivate us to take action and do something worthwhile, whether it be something completely new or something we have been thinking about it.
Ed Hager was once said, “when we pull back the curtain of our hearts and reveal who we really are when we share our stories, it builds unbelievable rapport, opening doors of friendship and deepening relationships that heal and bring wholeness. When we share our stories, it promotes transparency and reduces defensiveness, inviting others to walk with us in our pain and development as a child of God. But perhaps most importantly, it gives freedom to the Holy Spirit to flow through us into the hearts and souls of those with whom we share our stories.”
Dear Self Aesthetic and Wellness Center is, relatively, one of the newest players in the industry. They will celebrate their fourth year this 2024 but the achievement they constantly get is something incredible to the branch owners and top management.
They took a major risk when they started running the brand during the pandemic. As the saying goes, only those who risk going too far can possibly find out how far they can go. What Dear Self has achieved now and continuously attains is the result of taking the first step during one of the riskiest times to start a business.
Mr. Kenneth Tecson, Chief Marketing Officer of Dear Self, strongly believes that the brand’s business values and the people who started it created a wide chance to achieve this success. “At the core of Dear Self Aesthetic Center lies a dedication to encouraging self-love, with a firm belief in the unique individuality of each person. Our aim at Dear Self is to instill in all of you the confidence to recognize and appreciate the incredible individuals you are, encouraging the embrace of your beauty from the inside out,” Mr. Kenneth Tecson explains.
On the other hand, brand optimization has been part of their strategy since 2023 which according to Dear Self’s Chief Financial Officer posed its share of challenges. “Last year was a difficult one for us. It was two months ago nung inopen ni Dear Self ang next chapter ng journey niya. No one knows kung ano yung ibig sabihin nun that time na nirelaunch natin ang isa sa mga old brands natin. Pero today I am very proud that Dear Self is going inside SM, level up na tayo!” he proudly expressed.
The whole team also mentioned their different plans this year and in the coming years. New treatments and services with the latest and top-of-the-line machines, achieving further success through nearby provinces and Visayas expansion were some of the goals mentioned. “New milestones and new successes, these are our continuous goals for the brand,” Mr. Christian Tecson shared.
Dear Self Aesthetic and Wellness Center consistently demonstrates this commitment with the launch of their 11th clinic in Dasmarinas, Cavite, and notably, their inaugural branch within a mall establishment, SM Market Mall. The Tecson Siblings, the family that holds this chain of aesthetic and wellness centers, is thrilled to commence clinic operations and cater to all Caviteños with accessible yet premium treatments and services.
“We are thrilled that the best is yet to come. For we believe that nothing is more surprising than bringing out the best version of ourselves. Join us in this unfolding- to be bold, beautiful, and best. Thank you for sharing this momentous event with us,” Krystal Tecson-Garalde, Chief Executive Officer of Dear Self Aesthetic and Wellness Center mentioned in her speech during the ribbon-cutting ceremony of their recently opened branch. Top brand management, clinic staff, family, and friends attended this momentous event — a milestone indeed, as most of the event attendees agreed on.
Ms. Tecson-Garalde stressed the value of collective efforts, passion, and dedication in achieving this milestone. Moreover, she emphasizes the importance of creating a safe place for clients and employees as well, which helps Dear Self become one of the trusted brands in the metro when it comes to aesthetics and wellness.
“We also take a beautiful walk through our next pages of success for we see the beauty in helping and making our employees and clients realize the path not only to self-care but also to self-love,” Ms, Tecson-Garalde mentioned. The new Dear Self Aesthetic and Wellness Center branch is located inside the new SM Market Mall, the first public-private partnership between a City Government and SM Prime Holdings that features a vertical wet and dry market development complemented by mall facilities.
