Is dancing your passion? Your dance moves could be the start of something meaningful. With Nattural Quality Corporation’s (NQC) AMP UP Dance Challenge you can turn your love for dancing into a social advocacy for a charity that helps underprivileged school kids receive educational tools for their blended education during this COVID-19 Health Crisis.


In partnership with Radio Veritas (the flagship Catholic Radio Station in the Philippines), NQC has launched this “social advocacy” initiative that would allow its participants to “Dance for a Cause” that would allow them to donate an “educational computer tablet” for the use a poor student to whom they would chose to give to. Over and above the health advocacy that goes hand-in-hand with this social media campaign, this initiative gives everyone the opportunity to help a student in need by giving him/her the educational tool for his/her e-learning modality.


As a “social advocacy” this AMP-UP Dance Challenges seeks to use its brand influence to equally promote dancing as a form of exercise to help boost one’s immune system.  Dancing exercise likewise controls cholesterol levels in the blood, as well as helping to set blood sugar levels. If you suffer from high blood pressure then dancing could well be the prime exercise for you. Dancing can likewise burn between 200 and 400 calories so why not run away from that tedious treadmill training and dance along to this fitness groove? This is especially relevant in the Philippines where chronic diseases like Diabetes, Hypertension and Obesity incidence are of epidemic proportions. This AMP-UP Dance Challenge lends its platform to create awareness for the youth and for the elders that it is never too early or too late to buy-in on good health through exercise like dancing.


Moreover, since this Dance Challenge encourages the participation of family members and friends, it helps promotes the “bonding process” among loved ones, which generally helps promote good mental health under this “new normal”.  Regular dancing exercise will also reduce mental tension and lead you on the path to a stress-free mind. Dance stimulates happiness endorphins in the brain to alleviate day-to-day worries and concerns. If nothing else, dance is cheaper than going to a psychiatrist.


Another significant element to this social advocacy is its messaging. Contained within the jingle are core values of Health and Wellness. The words, “Ang Kalusugan ay Yaman” (Health is Wealth) reminds us that good health is considered valuable and precious to every individual. Sound health does not only mean the absence of disease in the body but a complete physical, mental, social as well as spiritual well-being of an individual. We endeavor for personal success often at the cost of our health. We only really appreciate the value of health once we’ve had it and then lost it again. We take our health and our bodies for granted until we’re broken, in pain or burnt out psychologically. We try to undo years of unhealthy habits often when it’s too little too late. We put other precedence ahead of our health.


To “AMP-UP” (in British English means to “work up”)  as this campaign suggest, encourages the participants to “work up” on one’s Health and Wellness through Healthy Diet and Exercise. And while diet is the best way to get the nutrients you need, dietary supplements can be an important way to fill in the gaps. Nattural Quality Corporation (NQC) through its AMPALAYA PLUS food supplement can be an excellent tool in your wellness arsenal. Ampalaya Plus is an herbal supplement that can help you manage your High Blood Sugar level naturally, together with High Blood Pressure support and helps reduce inflammation.


Ampalaya Plus is registered with the US Food and Drug Administration (U.S FDA) and manufactured in a facility with Current Good Manufacturing Practice (CGMP) and International Organization for Standardization (ISO) certifications. A clinical trial was conducted to determine if the ingredients of Ampalaya Plus can lower the blood sugar of the subjects. The result indicated lower blood sugar levels for the subjects.


In order to join, one member of the group must upload their video (following the official AMP UP Dance Steps) on his/her Tiktok account with #AmpalayaPlusDanceUp and the name of their school in the caption. Video must be in public setting for monitoring. Group representative must send a copy of the dance video via direct message to the Ampalaya Plus FB page.

All entries submitted shall be posted publicly by the Ampalaya Plus social media team on the Ampalaya Plus FB page as follows: (1) Upon receipt of each video entry, an Ampalaya Plus representative shall secure the following information via Facebook Messenger: participant’s names, ages, student’s proof of school registration, name of school and branch; (2) Participants shall be informed through a Talent Release Form to signify their consent for their entries to be used as promotional material by Ampalaya Plus. This Talent Release Form shall secure the participant’s agreement that all entries submitted for the contest automatically become property of Nattural Quality Corp., and may be used in part or in whole for promotional purposes of Ampalaya Plus Capsules and other products; (3) A Talent Release Form shall likewise, be secured from all winners who will be featured in post-campaign communication materials; and (4) A Letter of Parental Consent form shall be required for all participants below 18 years of age. All participants must follow the Ampalaya Plus Facebook page and shall be encouraged to invite FB friends to like/comment/share their entries on the Ampalaya FB account.


Our present health crisis has been challenging to everyone.  But the only way we are to survive this pandemic is for us to collectively help one another.  We have already been isolated through “physical distancing” but this should not be a reason to hamper us to reach out to those in need.  It is NQC’s hope through this “social advocacy” we can help transform our brand influence into a net positive contribution to societal well-being.

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